The Benny brand is synonymous with stock powders used by Mozambicans in all their favourite recipes. To stay “on top” requires a sustained sales drive combined with promotion. Tangerine uses a mixed methodology campaigning to achieve results. Our sales teams and brand ambassadors populate the informal trading zones to drive sales from stockist to trader stores, while our promo teams roll out activities and competitions. In addition to spot prizes, lucky traders won motorbikes and fully fitted food trailers, creating brand loyalty with opportunities for small business creation and employment.

The result – Notable increase in trader sales across 12 busy markets